Having a lot of fun collaborating with Gerianne Smart on a project for Amtrak and the Vermont Agency of Transportation creating a campaign to raise in-state awarenessof Amtrak’s Vermonter and the Ethan Allen Express as well as to let potential southern New England and metropolitan visitors to the state know that the train is an extra comfortable and hassle-free way to get to Vermont. TV, radio, print advertising and billboards in metropolitan train/subway stations will be utilized in the the campaign. I’ll be using the amazing images of Vermont photographer Dennis Curran for the print advertising.
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